Posts Tagged ‘educationg’

Nothing will kill a promising new technology faster than the resonance of early customer disappointment.

Nothing will kill a promising new technology faster than the resonance of early customer disappointment. Angry and disillusioned customers are very difficult to win back, while happy customers often act as advocates and active promoters.

While the efforts of the DOE, EPA, IALD, IESNA, NGLIA, etc… are certainly productive and useful, they are too inwardly focused when it comes to dissemination of information. Consumers, who make the purchase decisions in the retail market remain blissfully ignorant in the absence of information targeted at them. Solid-state lighting will suffer if we do not make a direct effort to educate and grow awareness of this technology and how to identify good products over bad, and what is reasonable to expect from it.

There is a lot of noise in the market trumpeting the general idea that LEDs are the ultimate solution. To amplify this, technically challenged press reporters have offered that LEDs last forever, have no heat, and use no energy. This sets customers up to be exploited by manufacturers of poor performing products ,making big claims, wrapped around cheap products to profit from the hype. Without realistic information in hand, customers are being set up to be taken advantage of in this cloud of ignorance. This ultimately leads to disappointment. In the end, we all suffer from the negative impact this has on customer perception.

All people are consumers first, including engineers, architects, (more…)