Archive for the ‘Lighted Objects’ Category

Over many years, I’ve done a solid amount of work for a significant number of customers. This includes design work for homes ranging from $150,000 to $45MM, hospitality work on projects right under the $1B mark, museums, retailers, health care, schools, and golf courses – to name a few. I have designed hundreds of lighting products and held executive positions in lighting companies. In this time, I have never found myself in a position to ask for anything. Word of mouth led me to clients and projects all over the country, while jobs have come from contacts and connections.

My current venture in creating creative lighted objects presents a unique problem. The path that led me to customer work and employment prior to this, is not as effective in leading to sales of the art objects I create now. As a prior marketer, I recognize this as a particular challenge. As someone who wishes to see the product of my work actually be valued and purchased, I realize it is critical to cut a path forward.

There is a phenomena that all in sales folk recognize that is important to overcome. Cold calling is a very low percentage approach, that consumes a lot of time, to get to a lot of “no” responses. Word of mouth references are far more successful overall. I experienced this personally. I have also become accustomed to the feeling one gets from receiving an unsolicited request for participation.

Unfortunately, with Social Media clouding everyone’s vision, and filling screens with millions of voices on a regular basis, it is actually more difficult than ever to be seen, or perceived as intended. Messages get muddled, and then lost to the constant shifting of feed content. Social Media is both a blessing and a curse in reaching new people and making new contacts.

(more…)

Iron Inspiration

Posted: August 13, 2021 in Lighted Objects

I have always been attracted to the iron work that was used so heavily in the 19th century. The art of ironwork spanned basic structural engineering approaches, which have elegance founded on their function, and the embellished work, where ornamental design was either added to or integrated into the work. All held together with hot rivets and bolts, thousands of them.

My next object, or two, is going to explore this. Not to duplicate a structure, but to use them as inspiration for new design that is a take on the metalwork age. I also like the irony of using modern 3D modeling and 3D print technology to render work. Many of the same mechanical details that gave the soft metal work its rigidity, will render a plastic object additional strength and character.

Launching of The New

Posted: August 10, 2021 in Lighted Objects

After the effort of creating 16 new objects simultaneously, a process I was familiar with from the 52 in 52 exercise, it feels great to have these first pieces done, photographed and finally live. I took this opportunity to explore a wide range of approaches, forms, and general approaches. The intent was to see what felt the most right, and what felt the least right as I actually completed each work piece. I also discovered many areas of improvement I will be making in construction, forms, finishing processes, and ultimately scale and design vocabulary. This infinite and never ending “Work in Process” state of being is what makes this so compelling. I won’t always get it right, but even when I’m wrong, I gain something from it.