Solid-state lighting technology is poised to cause an explosion of artistic lighting design that eclipses all before it. The opportunities to do great things is limitless, with a great many interesting applications have already come from utilizing it to great effect. LEDs and OLEDs open doors to creative work like nothing before them. While the technologists focus on saving energy and other metrics to satisfy any number of codes, comply with regulations and meet objective demands – artists are now finding ways to apply the technology to delight customers. This is what keeps me interested in this industry.

Background
My background in graphic arts was founded on a deep desire to delight people with creative work. As NCOIC of Graphics on Anderson Air Force Base, Guam, I included art in otherwise mundane officious graphic presentations. There was a level of thrill when, as a lowly sergeant, a starred-up General seeks to you out to express his delight with a presentation.
The move from graphics to lighting design 36 years ago was fueled by the same desire to realize delighted customer response. Architects, Interior Designers and property owners, from home owners to casino operators, were the new delight-able generals to me. The addition of product design and development followed delight-able customers in manufacturing, coupling my design interests with my passion for making things with my hands. I’ve invested the last 11 years in solid-state technology in lighting for one reason – I see it as a new frontier in creating applications and products that delight customers. (more…)
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The Pseudo Science Marketing of Human Centrcity
Posted: June 10, 2017 in General CommentaryFull disclosure
I do not use, like, or support, the term “Human-Centric Lighting” or HCL, and the marketing of it. Nor am I convinced the bullish marketing of the term makes it any more attractive or legitimate. The term has been tagged onto so many crack-pot claims, unsupported promises, and misapplication of hand-selected, overly simplified misleading single-line extractions from legitimate studies, and anecdotal claims by unqualified “experts” – that it has become nothing more than an extension of the now discredited “Full Spectrum” marketing that has plagued lighting for decades. (more…)
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