New Experiences – Asking for Business

Over many years, I’ve done a solid amount of work for a significant number of customers. This includes design work for homes ranging from $150,000 to $45MM, hospitality work on projects right under the $1B mark, museums, retailers, health care, schools, and golf courses – to name a few. I have designed hundreds of lighting products and held executive positions in lighting companies. In this time, I have never found myself in a position to ask for anything. Word of mouth led me to clients and projects all over the country, while jobs have come from contacts and connections.

My current venture in creating creative lighted objects presents a unique problem. The path that led me to customer work and employment prior to this, is not as effective in leading to sales of the art objects I create now. As a prior marketer, I recognize this as a particular challenge. As someone who wishes to see the product of my work actually be valued and purchased, I realize it is critical to cut a path forward.

There is a phenomena that all in sales folk recognize that is important to overcome. Cold calling is a very low percentage approach, that consumes a lot of time, to get to a lot of “no” responses. Word of mouth references are far more successful overall. I experienced this personally. I have also become accustomed to the feeling one gets from receiving an unsolicited request for participation.

Unfortunately, with Social Media clouding everyone’s vision, and filling screens with millions of voices on a regular basis, it is actually more difficult than ever to be seen, or perceived as intended. Messages get muddled, and then lost to the constant shifting of feed content. Social Media is both a blessing and a curse in reaching new people and making new contacts.

There is also the schmooze dynamic. Those that are great at schmoozing often make the most contacts over time, which leads to more schmoozing and more contacts. I get that. However, I am not, nor have I ever been, a schmoozer. I like schmoozers as much as the next guy. Who doesn’t? However, I do things, I make things, and I work with others doing and making things. If given a choice between a cocktail reception to mix with a bunch of people I do not know, or working on creating something new… you’d find me in the shop, not the open bar. This is a liability to me now. Whether I can work through this, or succeed with this limitation, is an important challenge.

So, this leads to the point of this article.

Art is both passion and business.

As I learned from study of Andy Warhol, Peter Max, Alexander Colder, Ingo Mauer, and Leroy Neiman; art is a passion for creating inspired works, facilitated by business that supports the opportunity to continue the pursuit of creating new things.

I need your business!

To cut to the chase here….

If you like what I am doing, I need you to consider buying what I am producing. If you like what I make, and know someone else who might enjoy it, or consider buying it, please forward a link to my web site to them with a recommendation. Lumenique Main Site.

If you like what I do, and would like to play a role in helping me realize sales of the items I have on offer, get hold of me – I am wide open to discussing terms of sale that will work for us both. I am open to any relationship that leads to connecting my work with patrons who appreciate it and want it for themselves.

If you like what I do, but are not finding something you are seeking, let me know. I am always on the hunt for inspirations and ideas, and will work with you in finding a path to getting something you want, through commissioning, or just suggestions that lead to something you might like more. In the past, I have made one-off items and multiples of specific items to suit customer needs. As I learned from Andy Warhol, Peter Max, Alexander Colder, Ingo Mauer, and Leroy Neiman, art is not a hobby, it is a create passion and a business.

I truly need to realize sales from the effort I put into the lighted objects I am creating. The expenses of the work can be born for some amount of time, but not indefinitely. So, if you have any interest, let’s have a dialog about what I might do to win your patronage.

If you are just interested in participating, perhaps considering a purchase or commission down the road, and would like to help a little, consider visiting my Patreon linke and contributing to future projects. Should you decide to purchase something later, I will return that in kind with an appropriate discount then.

If you don’t really like what you see of what I am doing, and would like to help by offering constructive criticism, I’d like to hear that as well. Email me your comments, and let me know your thoughts. I won’t be offended by objective input, and will appreciate any input that leads to better serving future customers. I may be an artist, but I am not daft. Art without customers to buy and enjoy it, is not my desire or intent. Email Me You can also contact me for special requests or more information.

This is a New Experience for Me

Asking for your business does not come naturally to me, so forgive me if I am a little clumsy at it. In the end, my aim is to be seen as a creator of something that inspires a desire to own and experience the product of my investment of personal, monetary investment, and time. If you have ideas on how I might do this better, drop me a line.

Thank you allowing me your time in reading and perhaps thinking about this. I also thank those who have already purchased items of mine over the years. It is, literally, what I live for.

Author: kwillmorth

I am an artist in lighted objects and product designer.

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