Archive for July, 2017

Product development and management has evolved from the days of taking a shot on a hunch. In the days of fabricating products with minimal tooling, the risk of failure was low, and profit reward for success quite good. Who needed product management? Design it, build it, catalog it and get it to the reps and wait for the orders to roll in.

The lighting industry also has a long history of operating with lean management structures, particularly in small organizations. Ownership, Marketing, Engineering, Finance, Design, Engineering, and Sales all have a role in product development, planning and line maintenance. How well product management tasks are accomplished is (more…)